Bills, Bills, Bills: Gaining a Competitive Advantage and Unlocking New Markets

Master and House Bills of Lading are important to all parties in the supply chain, particularly for NVOs, freight forwarders, and 3PLs. Being able to view the relationship between the two bills on a regular basis can mean opening doors to new markets and gaining an inside track on your competitor’s strategy.

A Master Bill is issued by the carrier and can provide important details about the relationship between the carrier and the Non-Vessel Operating Common Carrier (NVOCC) or Beneficial Cargo Owner (BCO). A House Bill, issued by the NVOCC, is between the NVOCC and shipper/BCO—a gold mine of company names and commodity information.

Often multiple House Bills appear under each Master Bill, helping to identify markets, gain market share and obtain sales leads. Users of PIERS TI have already made this a part of lead generation research. Isn’t it time you took the guesswork out of your strategy?

Contact us today to receive a free demo and experience the PIERS difference.

About these ads

Tags: , , , , , , , , , ,

One Response to “Bills, Bills, Bills: Gaining a Competitive Advantage and Unlocking New Markets”

  1. Special Report: Top Tier Trade Intelligence Providers: Bloggers’ Blogs | World Trade Daily Says:

    [...] PIERS Transportation: Bills, Bills, Bills: Gaining a Competitive Advantage and Unlocking New Markets: “Master and House Bills of Lading are important to all parties in the supply chain, [...]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 1,127 other followers

%d bloggers like this: