Launch of Next Generation iPad Propels Air Shipments

With last Wednesday’s launch of the new iPad (dubbed by some tech sites as the iPad 3, although not officially from Apple), Apple commanded air shipments causing a surge in airfreight rates, according to a BB&T Capital Markets report. Air cargo prices out of China increased 20 percent over the past week as Apple purchased space to ship its products in an increasingly capacity-strained environment, the report explained.

DHL was the primary carrier of the new iPad shipments. The logistics provider released its financial statements for fiscal-year 2011, which showed group revenues rising 2.8 percent, year-over-year, to €52.8 billion. Industry experts project the iPad deal could lead to another revenue surge for DHL.

Businesses in China that depend on exports to the United States were less than happy with the news of increased air cargo prices due to the new iPad launch. Apple’s squeeze on the air freight industry caused shippers of non-Apple products to scramble to find space for other shipments and many companies were unable to find space with its usual carriers for moving products overseas.

The third generation iPad, which features 4G connectivity, a 5-megapixel camera and a display with double the resolution of previous iPads, sold out on its pre-order date, March 8, leaving other Apple addicts waiting another two to three weeks to receive the popular tablet. Market experts generally expect Apple will sell about 10.1 million iPads in the current March quarter.

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One Response to “Launch of Next Generation iPad Propels Air Shipments”

  1. Recent International Trade Related News From PIERS Transportation | World Trade Daily Says:

    […] Launch of Next Generation iPad Propels Air Shipments. With the launch of the new iPad (dubbed by some tech sites as the iPad 3, although not its official name), Apple commanded air shipments causing a surge in airfreight rates, according to a BB&T Capital Markets report. Air cargo prices out of China increased 20 percent over the past week as Apple purchased space to ship its products in an increasingly capacity-strained environment, the report explained. […]

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